Digital Audits
Identify Opportunities and Boost Your Results
A digital audit is more than just a diagnostic—it’s a strategic step to understand your current performance and identify areas for improvement. At Semseo, we offer tailored audits to meet your specific business needs and maximize your results. Discover our strategic, technical, and advertising audits designed to turn your investments into measurable success.
Our Audits
Comprehensive and Tailored Approaches
Digital Strategy Audit
Why conduct this audit?
Is your digital strategy unclear, or do you want to validate your strategic choices? A digital strategy audit provides a solid foundation for achieving your goals.
Objectives:
Gain a clear understanding of your current digital positioning.
Identify business opportunities and areas for improvement.
Define a clear roadmap to maximize your ROI.
Benefits:
In-depth analysis of your advertising campaigns (Google Ads, Social Ads).
Comparative study with your main competitors.
Personalized recommendations to boost acquisition and retention.
SEO Audit
Why conduct this audit?
Does your Google ranking fail to reflect the potential of your business? Are you working on content but not reaching top positions? SEO requires a surgical approach to maximize visibility.
Objectives:
Maximize performance in natural search (SEO).
Identify technical barriers limiting visibility.
Combine SEO and UX to improve user experience and conversions.
Benefits:
SXO analysis (SEO + UX) to optimize navigation and readability.
Recommendations on technical structure, content, and popularity (backlinks).
Content strategy aligned with user expectations and search engine requirements.
SEA Campaign Audit
Why conduct this audit?
Have you hit a performance ceiling with Google Ads campaigns? Think your results could be better? 80% of Ads accounts are under-optimized according to Google.
Objectives:
Analyze the structure and health of your Google Ads account.
Reduce cost per acquisition while increasing conversions.
Identify untapped opportunities to maximize ROI.
Benefits:
Comprehensive analysis of keywords, ads, audiences, and bidding strategies.
Compliance verification with the latest Google updates.
Recommendations on ad formats tailored to your goals (Search, Display, Shopping).
Tracking Audit
Why conduct this audit?
Are you unsure if every click or conversion is being tracked correctly? Precise tracking is essential for understanding the real impact of your campaigns.
Objectives:
Implement advanced tracking via Google Tag Manager or server-side tracking.
Connect campaigns to your CRM for full lead-to-sale tracking.
Leverage data insights for strategic decision-making.
Benefits:
Accurate performance monitoring through a personalized dashboard.
Data analysis to maximize ROI in a cookie-less environment.
Continuous optimization based on data-driven insights.
SEO Pre-Site Redesign Audit
Why conduct this audit?
Planning a website redesign or migration? An SEO audit before redesigning is essential to maintain visibility and avoid drastic traffic drops.
Objectives:
Preserve SEO visibility during site redesign or migration.
Identify strategic pages to retain and optimize.
Avoid common errors that can negatively impact organic traffic.
Benefits:
In-depth technical analysis to anticipate impacts on natural search rankings.
Recommendations for the new site structure to maximize SEO performance.
Smooth transition with a strategy aligned with your objectives.
Why Choose Semseo for Your Audits?
Certified Expertise
Our audits are conducted by specialists in SEO, SEA, and SMA.
Tailored Approach
Every audit is customized to meet your specific needs and industry requirements.
Actionable Recommendations
We provide detailed reports with concrete solutions for improving performance.
With Semseo, every audit is an opportunity for optimization and growth.
