Tracking & Data-Driven Insights
Transform Your Data into Winning Decisions
Think your Google Ads campaigns are performing just because you’re bidding on keywords? The reality is often different. At Semseo, we go beyond appearances by leveraging your data to optimize every euro spent. With a data-driven approach and advanced tracking, we turn your campaigns into measurable growth engines.
Why Are Tracking and Data Essential?
Stop wasting your ad budget
Without precise tracking, you can’t truly know what’s working.
Identify growth drivers
Discover the keywords, audiences, and formats that deliver the most value.
Make informed decisions
At Semseo, every piece of data becomes a tool to drive performance.
Our Data-Driven Approach
Implementation of Precise Tracking
Advanced configuration using Google Tag Manager and Google Analytics 4 to monitor every click, conversion, and user journey.
Deployment of server-side tracking to ensure reliable data collection, even in a cookie-less environment.
Strategic Data Analysis
Pinpointing the most profitable campaigns through advanced audience segmentation.
Creation of customized dashboards for clear and actionable insights.
Holistic Data Utilization
Integration with your CRM to track every lead generated up to final conversion.
Continuous optimization of SEA, SMA, and SEO campaigns based on collected insights.
Every piece of data is used to maximize your ROI.
Proven Results Through Advanced Tracking
Increase in ROI through in-depth analysis of user journeys.
Reduction in cost per lead by leveraging insights from server-side tracking.
Improvement in conversion rates through CRM integration and user journey tracking.
Common Mistakes to Avoid
Believing that simply bidding on keywords guarantees performance.
Failing to connect ad campaigns with a CRM to track real business impact.
Ignoring the importance of advanced tracking in a cookie-less world.
Why Choose Semseo?
Expertise in implementing server-side tracking for reliable data collection.
An integrated approach combining SEA, SMA, and SEO for maximum results.
Clear, actionable reports that help you understand every euro invested.
